We live in a fast-paced world where trends are in one day and the next day they’re out! The digital marketing landscape is ever evolving, so here are a few observations that you may want to integrate into your marketing strategy, for your businesses to stay ahead of the curve in order to continue to grow, remain competitive and boost engagement.
If your business is struggling to keep up; we are here to help. Here are some of the top digital marketing trends for 2023, to keep an eye on!
As you can imagine, Influencer Marketing will continue to boom. TikTok in particular continues to evolve and dominate among the other social media platforms. According to The Business of Apps, TikTok generated $4.6 billion in 2021 alone. The platform seems to be focusing on easy usability for businesses and improving target options for advertising which should continue to grow the platform. Unlike instagram, brands do not need a large amount of followers to go viral. As such, high visibility and brand awareness is possible through the use of trends, hashtags and brand authenticity.
PERSONALIZATION IN MARKETING
As businesses continue to adapt, they will institute more personalized marketing to meet the individual needs of their clientele.
According to The Digital Marketing Institute, due to the rise of data and analytics, businesses will have more information about their customers than ever before. This will allow them to tailor their marketing efforts to individual customers, resulting in more effective campaigns and higher conversion rates.
When businesses use this information, they can personalize their messaging, content and offers to create more relatable content for the users…meeting them where they are.
Personalization can be done through various channels like email, social media, and websites. It can be as simple as using the customer\’s name in an email or as advanced as creating personalized journeys through the customer\’s entire buying process.
CONTINUED RISE OF VIDEO & VISUAL MARKETING
As the world seemingly becomes more connected, the use of video in digital marketing will continue to grow. Video content is more engaging and shareable than text, and it can be used across a variety of platforms, including social media, websites, and email. As a result, businesses that invest in video marketing tend to be better positioned to reach and engage their target audience. Video content can take many forms, from short social media clips to longer-form video content.
Video content can be used to showcase products, tell a brand story, or provide educational content. With the rise of live streaming and virtual events, video content has become even more important for businesses to stay competitive.
Mobile optimization is more important than ever as the use of smartphones and tablets have become largely commonplace. By optimizing for mobile, businesses can ensure that their marketing efforts are reaching the widest possible audience. This includes making sure that the website is responsive, loading quickly on mobile devices and easy to navigate. Businesses should also consider implementing mobile-specific campaigns and offers to target customers on-the-go.
We hope that you will implement some of these 2023 trends to help your business stay ahead. Your clients will thank you!