A good website for your business matters! We live in the digital age so maximizing the many digital platforms available for your business is key. When researching a business the first thing many people tend to do is \”Google\” to see whether or not the company has an up-to-date, professional, engaging and user friendly website. It is crucial to pay attention to your website’s design as having an attractive page will help to captivate your visitors and encourage them to stay on your page longer. Did you know that you have less than a few seconds to make a good website impression? According to an article titled \’Behaviour & Information Technology\’, “it takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave.”
We are naturally drawn to things that are designed well, visually pleasing and easy to navigate.
Here are a few other critical elements you should pay attention to when setting up your website:
Simple Web Address
Start off by setting up a web address that is not complicated, this will make it easier for people to find you. It’s important to remember that your domain name is also a part of your brand so do not stray away from using your company’s name. In the case where your preferred domain name is already taken; use an abbreviated version of your business\’s name or a key-phrase that represents your brand.
Clear Homepage
The homepage should immediately identify your company’s field of expertise and clearly state what your business offers. Once someone visits your website they should be greeted by a message and image that briefly highlights what your company is all about. It is important to also be clear on what you would like your web visitors to do next; would you like them to connect? Would you like them to make an order? Have clear calls to action.
About Us Page
Share the story behind your company’s brand; its history, its mission and vision and why they should choose you to conduct business with. Be clear about your business’s intentions; this should define who you are as a business and why persons should engage with you as opposed to someone offering a similar product or service.
Services Page
This is the page dedicated to where you will be able to go in depth about your company’s products and/ or services. The services page helps determine whether or not you offer what someone is looking for.
Meet The Team
Have a page dedicated to showing some of your team members; highlight those that are at the forefront of your company. Aim to put a face to the name of some of your team members. Sharing a picture and a short bio of a few team members will help build trust with potential clients; this helps further establish your business’s credibility, make your page more personable and allows people to make connections before even doing business.
Contact Us Page
Have a page dedicated to where people can connect with you. Use every opportunity to use this page to also link visitors to your other company pages; Instagram, LinkedIn and Facebook. It’s important to keep your contact page up-to-date as you may risk losing a potential client if they find it challenging to make contact with you. If you do not want to include a separate contact page try to place your business’s contact information at the top or bottom of some of the pages on your website.
Company Highlights Page
Have a page dedicated to showcasing your major clients and samples of work you are most proud of. This will help motivate others to want to be a part of your company’s story as well.
Having a website can boost the success of your business and help further generate revenue for you. Remember not everyone is social media savvy, so having a website that is well maintained, appealing to the eye and easy to navigate can help your business achieve reaching a wider demographic quickly.
*Quote taken from:- https://cxl.com/blog/first-impressions-matter-the-importance-of-great-visual-design/
