Scotia x AMEX Event
About The Project
Our agency partnered with Scotiabank in collaboration with American Express to produce a premium launch event introducing the American Express Platinum Card to the Jamaican market. Held at the Caymanas Polo Club, the exclusive activation welcomed over 300 high-value clients, business leaders, and international stakeholders for an elevated lifestyle experience aligned with the prestige of the product.
The event was designed as a sophisticated “platinum” soirée, combining luxury dining, curated entertainment, and immersive brand storytelling. Guests were introduced to the card’s premium features and global benefits within an environment that reflected exclusivity and refinement, complemented by live performances and a bespoke cocktail lounge experience.
Project Objective
The objective was to deliver a high-impact, premium event that positions the American Express Platinum Card as the ultimate lifestyle and travel accessory for Jamaica’s top-tier clientele. The activation aimed to reinforce brand prestige, deepen client engagement, and celebrate a significant milestone partnership between Scotiabank and American Express.
Key Features
Our Key Features highlight the most important and impactful aspects of this project. They are the essential elements that define its core functionality and benefits.