ROK Hotel
About The Project
Our agency partnered on the official ribbon-cutting ceremony for ROK Hotel Kingston, a landmark development in downtown Kingston and the first Tapestry Collection by Hilton property in the Caribbean. The event marked a significant milestone in the revitalisation of the city’s business district, welcoming government officials, international stakeholders, and key business leaders.
Through a combination of content creation and public relations support, we captured and amplified the significance of the launch. The event showcased the hotel’s modern amenities, premium positioning, and strategic importance to Kingston’s economic growth, while reinforcing its role as a hub for business travel, conferences, and tourism.
Press & Media Coverage (Click Link/s Below)
Project Objective
The objective was to deliver a polished and high-impact launch moment that reflects the prestige of the Hilton brand while highlighting the importance of the development to Kingston’s urban revitalisation. The project aimed to generate visibility, capture key moments, and support media coverage around the opening.
Key Features
Our Key Features highlight the most important and impactful aspects of this project. They are the essential elements that define its core functionality and benefits.
Content creation capturing ribbon-cutting ceremony and key stakeholders
Public relations support to amplify event visibility
Coverage of high-profile attendees including government and business leaders
Visual storytelling highlighting the hotel’s features and strategic location
Documentation of a major milestone in Kingston’s redevelopment
Project Gallery
